Welcome to the Wilmington hair studio built for you.
Passion. Innovation. Connection.
Effortless color starts here.
blonding & lived-in color in Wilmington, NC
Color should feel like it was always meant for you. Every color at Foiled is thoughtfully customized to your features, lifestyle, and natural hair—creating dimensional, effortless results that grow out beautifully and still feel completely like you.
a personalized approach to blonde.
No two blondes should look exactly the same. At Foiled, we look beyond the inspiration photo and take the time to understand you, your natural coloring, hair history, lifestyle, maintenance preferences, and how you want to feel in your hair.
From soft, lived-in dimension to brighter, high impact blonding, every color is completely customized using the techniques needed to create your individual result. Rather than fitting you into one technique or trend, we design your blonde around you.
Education and guidance are also a huge part of our approach. We want to give you our professional opinion on what will work best for your hair, what is realistic, and what will help maintain the health and integrity of your hair long term. Sometimes that means creating a plan to reach your dream result over multiple appointments rather than compromising the health of your hair to get there in one.
We will always strive to bring your dream hair to life, while being honest about the best and healthiest way to get you there. Our goal is not only beautiful color when you leave the salon, but healthy hair that continues to look and feel amazing between appointments.
lived-in color,
designed to grow with you
Lived-in color is all about creating beautiful dimension that feels natural, effortless, and intentional, even as it grows out. Instead of following one specific technique, we customize your color based on your natural hair, desired result, and how often you realistically want to be in the salon.
While balayage can be used to create a lived-in result, the two aren't necessarily the same thing. We may use balayage, traditional highlighting, lowlights, customized toning, or a combination of techniques to create the right result for you. The technique is simply the tool. Your end result is what matters most to us.
For some clients, that means soft brightness around the face and subtle dimension throughout. For others, it may mean a dimensional brunette, a blended blonde, or color designed to soften the transition between their natural hair and previous color.
The beauty of lived-in color is that it's designed with your grow-out in mind. Our goal is to create color that evolves beautifully between appointments, complements your natural hair, and gives you a maintenance schedule that actually works for your lifestyle.
FIND YOUR COLOR EXPERIENCE
Full Custom Color
Starting at $310
For the guest wanting a full refresh or bigger change. Customized color techniques are applied throughout the entire head to create your desired result, whether that means going brighter, adding depth and dimension, enhancing your brunette, or creating a completely customized blend.
Partial Custom Color
Starting at $225
For maintaining or enhancing your color without needing a full transformation. Customized techniques are applied to approximately half of the head, focusing on the areas that create the most impact. Perfect for refreshing brightness, adding dimension, or maintaining your current color.
Express Refresh
Starting at $160
For when your color still looks great but needs a little refresh. We'll focus on face-framing color and customized toning to bring your existing color back to life between larger appointments.
Maximum Blonding
Starting at $400
For the guest ready to go significantly brighter and see a major change. We'll use a customized combination of blonding techniques to safely create as much brightness as your hair allows while prioritizing its health and integrity. This service also includes an in-salon bonding treatment to help protect and strengthen the hair throughout the blonding process.
Still not sure what to book? That's okay. Choose the experience that feels closest to your goals, and we'll talk through everything together before we begin. Your consultation allows us to create a plan based on your hair, your goals, and what will give you the best result. We also offer complimentary in-person consultations for more guidance.
your color.
your maintenance.
Beautiful color should work with your life, not against it. During your consultation, we'll talk about how often you realistically want to visit the salon and design your color with that maintenance in mind.
Some guests love staying bright and refreshed with more frequent appointments, while others prefer a softer grow out that allows more time between visits. There is no one right maintenance schedule. We'll help you create a plan that keeps your color looking beautiful, your hair healthy, and your appointments realistic for your lifestyle.
a modern approach to gray blending.
At Foiled in Wilmington, NC, gray blending doesn't have to mean completely covering your natural gray. For many guests, it's about learning how to work with it in a way that feels softer, more dimensional, and completely intentional.For many guests, it's about learning how to work with it in a way that feels softer, more dimensional, and completely intentional.
We can customize your gray blending based on your natural color, the amount and placement of your gray, your desired result, and how much maintenance feels realistic for you. Using customized color techniques, we can soften contrast, create dimension, and help your natural gray become part of the overall look rather than something you constantly feel like you have to cover.
Whether you're beginning to notice your first grays or ready to embrace more of your natural color, we'll help create a plan that feels like you.
And if embracing your gray isn't your goal, that's completely okay too. We also offer traditional gray coverage using high quality professional color designed to provide beautiful, reliable coverage while leaving the hair looking rich, glossy, and healthy. Whether you want to blend your gray or cover it completely, we'll help you choose the approach that best fits you and your lifestyle.
color questions, answered.
Is lived-in color the same as balayage?
Not necessarily. Balayage is one technique that can be used to create a lived-in result, but lived-in color is more about the finished look and how it grows out. We may use balayage, highlights, lowlights, toning, or a combination of techniques to create your customized result.
Can brunettes have lived-in color?
Absolutely. Lived-in color isn't just for blondes. We can create dimensional brunettes, add subtle brightness, enhance richness and depth, or soften your existing color while keeping the result natural and low maintenance.
Can I go blonde in one appointment?
Sometimes, but the health of your hair will always help determine how far we can safely go in one session. We'll consider your starting color, hair history, condition, and desired result, then give you our professional recommendation. If your dream blonde requires multiple appointments, we'll create a plan to get you there while protecting the integrity of your hair.
What's the difference between gray blending and gray coverage?
Gray coverage is designed to more completely cover your natural gray, while gray blending works with your gray and incorporates it into your overall color for a softer, more dimensional result. The right choice depends on how much gray you want to see, your desired maintenance, and the look you want to achieve. We'll help you decide which approach makes the most sense for you.
What if I'm not sure which color service to book?
That's okay. You don't need to know which techniques your hair needs. That's our job. Choose the service that feels closest to your goals, and we'll talk through your hair, inspiration, and desired result during your consultation before we begin.